Chicken meatballs and masala boxes: Ikea comes to India

Chicken meatballs and masala boxes: Ikea comes to India

Hyderabad opening, complete with military band, is Swedish firm’s first in country of 1.25bn

Curious customers lay on beds and nestled into armchairs as Ikea opened its first Indian store, hoping to attract a burgeoning middle class with offerings tweaked to local tastes, including a variation on its famous meatballs.

With an opening that featured a military band, the store in the southern city of Hyderabad is the first of 25 outlets the Swedish furniture company hopes to have open across the country of 1.25 billion people by 2025.

Related: Meatball mania: the top 10 Ikea products of all time – rated

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