IPL media rights auction: Redefines cricketing standards but nowhere near EPL, NFL or NBA

IPL media rights auction: Redefines cricketing standards but nowhere near EPL, NFL or NBA

Star's only rival, Sony's individual bid for broadcast (TV rights) this time was Rs 11,050 crore as compared to their Rs 6,196 crore. But since the consolidated global bid was greater than the sum total parts of every individual bid, they eventually won the rights.

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